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There's no shortage of luxury shopping websites in the world. Between staples like Net-A-Porter and MatchesFashion , plus newer ones like The Modist and 24 Sèvres , our bookmarks bar is filled with destinations that are dangerous for our bank accounts. On Monday, a new e-commerce platform launched that stands out in a sea of high-fashion powerhouses — and we can't believe it didn't exist until now. Olivela is stocked with just as many gorgeous splurges as your other go-tos, but it's got a philanthropic twist. "The biggest difference between Olivela and other online luxury retail sites is that a portion of the proceeds from every purchase of a designer handbag or pair of shoes will go directly towards funding one of Olivela's amazing charitable partners — GOOD+ Foundation, Malala Fund, VH1 Save The Music Foundation & Too Young To Wed — that improve the lives of children in need around the world," founder and social entrepreneur Stacey Boyd tells Refinery29. Of the company's conception, Boyd explains: "Malala Yousafzai, who is the youngest laureate of the Nobel Peace Prize, invited me to celebrate her 19th birthday. We visited refugee camps in Dadaab in Kenya and Mahama, Rwanda, and it crystallized at that very moment just how much good we could do for a very small amount of money for kids in serious need around the globe." As a result, Boyd launched a new online retail concept that feels more important than ever, with its mission being directly reflected in its name. "Olivela is derived from two words: Olive and Vela, " she says. "The olive tree represents growth and wisdom and Vela is the Latin word for sails of a ship. Olivela helps set children forth on the right path in life." And the fact that this can all happen while doing something you'd likely do anyway makes it all the more easier to get behind.
For the original version including any supplementary images or video, visit http://www.refinery29.com/2017/06/157799/new-charitable-designer-clothing-olivela-malala-fund
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The 8 French-Girl Fashion Pieces We’re Obsessed With From Your New Favorite Shopping Site A trip to Paris mandates stops at must-see museums (The Louvre, Musée Rodin, Musée d’Orsay), the Eiffel Tower, and Notre-Dame. And for the style-savvy set, it also means a visit to the one of the city’s most iconic fashion landmarks: the famous Le Bon Marché , the world’s first high-end department store that has called 24 rue de Sèvres its home for more than a century (what Le Bon Marché is to Paris is what Harrods is to London or Bergdorf Goodman to New York). And now, luxury conglomerate LVMH is taking everything that Le Bon Marché embodies—its highly curated selection of wares, the perfect ratio of established designers to emerging ones, the impossibly chic (and eternally elusive) French-girl aesthetic—and bringing it onto a digital platform with a global luxury shopping destination: 24 Sèvres , named after the store’s street address. “Our clients are highly sophisticated and always in search of creativity and innovation. With the launch of 24 Sèvres, we are offering them a truly differentiated online experience built on our unique expertise at Le Bon Marché in Paris,” says Bernard Arnault, chairman and CEO of LVMH, in a press release. “Shopping at Le Bon Marché is a special and unmissable experience for both local and international clienteles. With 24 Sèvres, our clients can now enjoy this unique feeling every day and night, worldwide.” And as the digital spin-off of Le Bon Marché, 24 Sèvres is set to become the authority on Parisian style online—a distinction that will differentiate itself from any other e-commerce site—with an inventory of 150-plus inherently French brands that range from the ultra-luxe (like Christian Dior and Louis Vuitton) to the established (Courrèges, Berluti) to emerging designers (Jacquemus and Atlantique Ascoli) and niche under-the-radar ones (Alice Balas and La Prestic Ouiston). The customer service, too, promises to be exceptional, with express delivery in more than 75 countries and a squad of Parisian fashion experts on standby via video chat for styling consultations. Also worth a shout-out: The site is launching with a 77-piece capsule collection done in collaboration with Le Bon Marché and 68 Parisian and international brands (think: Loewe, Chloé, Givenchy, etc.), in which each brand has partnered up with a creative friend or artist to make over a signature piece. There’s a stunning collage-print jacket from Courrèges x Chloé Wise, an incredible oversize Loewe x M/M carryall, playfully embroidered Vanessa Seward x Jason Glasser jeans, a beautiful shearling-lined biker jacket by Acne Studios x Chloé, classic striped Roger Vivier x Inès de La Fressange, and so much more. Basically, we’ve died and gone to French-girl fashion heaven, but see it for yourself—we culled our favorites from 24 Sèvres below.
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